Behind the Scenes of Mount Union’s Graduation Highlight Video
- Wade Clark
- Jun 9
- 2 min read
Graduation day is one of the most important moments in a student’s life, and this year Cleveland Video Company had the opportunity to help capture that experience at University of Mount Union.
For Josh and me, this project was especially meaningful because we both graduated from Mount Union in 2014 and 2015. Returning to campus to film graduation brought everything full circle.
The university hired Cleveland Video Company to create cinematic, high-quality marketing assets that could be used for social media, future promotional campaigns, and storytelling content.
The Goal
The marketing team at Mount Union wanted:
High-quality highlight footage from graduation day
Social media-ready content
Cinematic B-roll across campus
Emotional storytelling moments
A fast turnaround edit delivered within 24 hours
The goal was not simply documenting the ceremony.
The goal was creating content that felt exciting, modern, and engaging while the energy from graduation was still fresh online.
Our Game Plan
Throughout the day, we focused on capturing:
Graduates arriving on campus
Students interacting with friends and family
Emotional reactions before and after the ceremony
Campus beauty shots
Walking and lifestyle shots
Crowd reactions
Celebration moments
Social media-friendly vertical clips
The Challenge
The biggest challenge with projects like this is speed.
Most organizations wait days or even weeks before posting professional event recap videos. By then, the momentum and excitement online have already slowed down.
Mount Union wanted something different. They wanted a polished social media recap video delivered within 24 hours so graduates, families, and the university itself could immediately begin sharing professional content online. That meant our workflow needed to be fast, organized, and intentional from the moment we started filming.
The Final Result
Within 24 hours of graduation, we delivered a cinematic social media recap video that highlighted:
The emotion of graduation day
The excitement across campus
The student experience
The energy of the event
The atmosphere of Mount Union
The final video gave graduates something memorable to share while also providing the university with a polished piece of content that showcased the school in a fresh and engaging way.
Fast-turnaround content like this helps organizations stay relevant online while the event is still top of mind.
Need Event Video Coverage for Your Organization?
If your organization is hosting a graduation, conference, corporate event, or large live production, Cleveland Video Company can help create high-quality content designed specifically for marketing and social media.
If you want professional event content delivered fast, we would love to work with your team. 📧 Team@theclevelandvideocompany.com
