How We Help MedCircle Deliver Weekly Long-Form Content to 1.7M Subscribers

When you have 1.7 million YouTube subscribers and a loyal audience that tunes in week after week, consistency and quality matter. For over five years, we’ve been collaborating with their team to take powerful, long-form conversations and transform them into engaging, accessible video and audio experiences.

The Goal

MedCircle wanted to reintroduce valuable content they had recorded over the last 5–7 years. Rather than letting these insightful interviews and discussions live only in their archive, they had a vision: package the content into long-form videos ranging from 90 minutes to 3 hours, giving viewers fresh opportunities to learn, connect, and binge meaningful conversations. To expand reach even further, they also wanted an audio version—turning each piece into a podcast episode for listeners on the go.

The most recent video we edited for their team.

Our Approach

Our team stepped in to handle the editing process from start to finish. Each week, we:

• Edit the video based on their produces notes and vision

• Deliver a polished video version ready for YouTube.

• Create an accompanying audio version optimized for podcast platforms.

  
  

By streamlining this process, MedCircle can focus on their expertise, while we ensure every episode is edited, packaged, and published consistently on schedule.

Lessons Learned

When content is repackaged thoughtfully, it can extend the lifespan of valuable conversations, reach entirely new audiences, and keep loyal followers coming back week after week. For MedCircle, that means turning past recordings into fresh, high-impact episodes for 1.7 million subscribers and countless podcast listeners.

Ready to Share Your Story?

If your organization has a library of content—or even just a vision for weekly video and podcast episodes—our team can help bring it to life. We specialize in editing at scale so you can stay focused on your message while we handle the technical side.

📧 Reach out to us anytime at team@clevelandvideocompany.com to start the conversation.