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Two CEOs, One Message - How Video Made KHM & Levarte's Acquisition Seamless

  • Writer: Josh Clemence
    Josh Clemence
  • Oct 29
  • 2 min read

Acquisitions are big news—exciting, sensitive, and crucial to get right. At Cleveland Video, we know how to use video to make these transitions seamless, engaging, and genuinely welcoming for everyone involved.

Recently, we partnered with KHM Travel Group and Levarte Travel to announce their exciting new acquisition. Our mission? To create a series of videos that spoke directly to all stakeholders, ensuring clarity, comfort, and confidence.


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The Video Series: Messages That Matter


We produced four key videos, each designed for a specific audience:


  1. Joint Announcement: Both CEOs officially shared the news, setting a unified and enthusiastic tone.

  2. New Agent Welcome: A warm welcome from both CEOs to Levarte agents joining KHM, explaining what to expect.

  3. Levarte CEO's Personal Message: A heartfelt thank you to her agents, assuring them of growth and continuity.

  4. KHM CEO's Vision: An update to KHM agents and employees, highlighting the exciting benefits of the acquisition.

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Behind the Scenes: Our Production Approach

Here’s a peek at the production elements we brought to the table:


  • Making CEOs Comfortable: Announcing an acquisition is sensitive. We worked closely with the CEOs, ensuring they were comfortable on camera and delivered their message in a friendly, approachable, and welcoming tone.

  • Creating a Custom Set: Instead of expensive studio rentals, we saved KHM money by transforming their existing offices into visually appealing sets. We utilized their professional environment to reinforce the brand identity.

  • Multi-Cam Setup: We used multiple cameras and professional lighting to ensure cinematic quality. This allowed us to capture both wide two-shots and intimate close-ups of the CEOs, making the videos dynamic and polished.

  • Animated Logo Lockups: We created custom motion graphics showing the KHM and Levarte logos uniting. This visual lockup represented the new partnership in a way that was instantly recognizable and on-brand.


By focusing on sensitive delivery, visual polish, and strategic on-location production, we helped KHM Travel Group and Levarte Travel launch their new partnership with maximum clarity and excitement.

Need to manage a complex corporate announcement with seamless video? Let's talk about your next project.

 
 
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