Why Video Was the Perfect Way to showcase Mount Union’s Dining options on campus

At Cleveland Video Company, we love when a project brings us back to our roots. Both Josh (’14) and I (’15) are proud University of Mount Union alumni, so when we were asked to create a video highlighting the campus dining experience, we couldn’t wait to get started.

The goal? To showcase AVI’s dining services, the tailored food provider at Mount Union, in a way that speaks directly to future students. Dining isn’t just about what you eat; it’s about convenience, community, and feeling at home on campus.

The Goal

Mount Union wanted to share a video that would give prospective students an authentic look at the many dining options across campus. From sit-down meals with friends to quick grab-and-go options between classes, the video needed to capture both the variety and the personality of AVI’s services.

Our Game Plan

This project was all about preparation and collaboration:

• Scouting Locations: We spent time on campus identifying the best angles and backdrops inside Kresge Dining Hall, the B&B Café, the KHIC Café, and Market-C. Each spot needed to shine on camera while still feeling natural and welcoming.

• Crafting the Script: To make the video feel like a genuine campus tour, we wrote a script that paired useful details (like allergen-friendly options at the Clarity station) with student-life touches (like late-night snacks at Market-C or the ice cream machine at Kresge).

• Featuring a Student Host: To keep things authentic, a current student guided viewers through the entire video. This peer-to-peer approach gives future students a relatable, firsthand look at dining on campus.

• Filming + B-Roll: We paired the host’s tour with cinematic B-roll of students enjoying meals, grabbing coffee, and hanging out together. The mix of storytelling and visuals made the video feel alive and full of energy.

The Final Product

The finished video gives prospective students a true taste of campus life. From fresh, made-to-order meals at Kresge Dining Hall to Starbucks coffee at the B&B Café, to quick stops at the KHIC Café and the 24/7 convenience of Market-C, it’s clear there’s something for everyone at Mount Union.

And it ends with the perfect message:“The great food is just part of what makes this place feel like home.”

Why This Matters

For Mount Union, this video isn’t just about food — it’s about showing prospective students that their time on campus will be supported, convenient, and community-driven. For us, it was an honor to come back to a place that shaped us and use our skills to help tell the Mount Union story in a fresh, engaging way.

Looking for a video partner for your next project? Contact us at team@theclevelandvideocompany.com